Save 25% off the High-Shine Liquid Lipstick Pens all month long! Shop Now


The best look starts with the perfect eyes.

View all Mascara


  • Volumizing Mascara

    Volumizing Mascara

    4.8 / 5
    This unique formula helps create the look of gorgeous, full, luxurious lashes. The combination of natural waxes and carefully chosen powders and unique brush gives lashes an instant boost. Mally's hour-long process that made her famous condensed to seconds. 



  • Volumizing Waterproof Mascara

    Volumizing Waterproof Mascara

    5 / 5
    Turn up the volume on your lashes with the incredible boosting power of this waterproof volumizing mascara!



  • Ginormous Mascara

    Ginormous Mascara

    5 / 5
    Ginormous Mascara will take your lashes to the next level with a new unique formula and applicator that will make your lashes go beyond enormous!



View all Eye Liner

Eye Liner

View all Eye Shadow

Eye Shadow

  • Eye Shadow Base

    Eye Shadow Base

    5 / 5
    Create a beautiful base for your eye shadow with this Mally compact.



  • Forever Silk Duo

    Forever Silk Duo

    The ultra-soft applicator helps you expertly apply the perfect amount of shadow without the worry of smudging through the day.
    Eye Shades:



  • Eye-Amplifying Shadow Liner Duo

    Eye-Amplifying Shadow Liner Duo

    Two beautiful complimentary shades allow you to create multiple eye looks. Comes with a sharpener, so you don’t have to worry about your pencils becoming dull.
    Eye Shades:

    Glitzy/Pretty PennyGold/ChestnutPlum/Stone


View all Brow


  • Brightening Brow Gel

    Brightening Brow Gel

    Create a streamlined, beautiful brow with this light-infused brow gel.
    Eye Shades:


    Regular Price: $20.00

    Special Price: $14.00

  • Brow Beauty Universal Brow Wand Duo

    Brow Beauty Universal Brow Wand Duo

    The one-step tool that tames, shapes, and colors brows to frame the face beautifully is now available in a duo! This unique formula combines soft, natural waxes and powders to give a natural-looking color, while shaping and smoothing brows for a polished, beautiful frame for the face.

  • Brow Beauty Ultimate Brow Kit

    Brow Beauty Ultimate Brow Kit

    The Brow Beauty Ultimate Brow Kit is a three part eyebrow grooming kit that tames unruly eyebrows and keeps your eyebrows in place all day. This kit contains a double-ended brow pencil that helps define with a firm end and color in with a soft powder end, to give your eyebrows the most natural look.
    Eye Shades:

    SableTaupeMedium Brown


View all Eye Brighteners

Eye Brighteners

  • Lightwand Eye Brightener

    Lightwand Eye Brightener

    4.4 / 5
    Eight hours of sleep in a wand! Freshen up your look any time of day with the Lightwand Eye Brightener Powder Pencil. A pretty lift of light to brighten eyes and bring highlights to brows and lips. 



  • Mattewand Eye Brightener

    Mattewand Eye Brightener

    This multitasking tool is a staple for any beauty arsenal. It brightens without shimmer and can be used anywhere for a toucch of light

    Matte Light


  • Lighter

    Perfect Prep Hydrating Under-Eye Brightener

    With a soft yellow shade, this under-eye brightener counteracts blue and leaves a brightened surface under the eye that is virtually invisible to the naked eye.
    Eye Shades:



View all Artist Essentials

Artist Essentials

  • Pro-Tricks Shadow Palette

    Pro-Tricks Shadow Palette

    Pro-Tricks Shadow Palette gives you 12 colorful eye shadow shades that can be worn alone or combined to create various different eye looks. Using the shade modifiers can help expand your creativity: using the light shade modifier to lighten up any shade and the deep shade modifier to deepen up any shade. The sky’s the limit with this shadow palette!

  • Lash Illusion Lash Filler

    Lash Illusion Lash Filler

    A unique way to help you emphasize your lashes and make your eyes pop--without using mascara
    Eye Shades:


    Regular Price: $20.00

    Special Price: $11.20

  • Evercolor Shadow Extender

    Evercolor Shadow Extender

    The Evercolor Shadow Extender formula creates a magnet for all eye shadows and allows it to stay on the lids longer, without dulling or fading of color.
    Eye Shades:


    Regular Price: $26.00

    Special Price: $18.20