WWD December 2008


Mally Roncal in Web Site Relaunch
By relaunching MallyBeauty.com, Mally is able to connect more effectively with the brand’s consumer base. She continues to empower everday women by sharing makeup artist tricks and focusing on high performance luxury via her constantly evolving line of products that stay on from morning to night. The site now offers new features such as Mally TV videos, Team Mally, Mally Community, and the online store, Shop Mally Beauty. Industry sources expect that Mally Beauty will continue to grow and thrive through the web site.
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